Organic Classic Ground Coffee - 12oz

Better for farmers. Better for the planet. Better for you.

Developed over the last seven years and the result of  hard work and partnership with our growers, organic coffee from Vietnam is finally here! We’re proud to share this smooth, rich brew that’s as sustainable as it is delicious.

Why you’ll love it:

• Our Flavor:

• 100% Vietnamese robusta coffee with naturally bold chocolate and nutty undertones and a smooth, full-bodied finish

• Our Impact:

• USDA Certified Organic—grown on Vietnam’s first-ever certified organic coffee farms, developed through years of collaboration with our farmers

• Better for farmers, better for the environment, and better for your daily brew

• Convenience:

• Perfect for any brewing method—drip, French press, cold brew, or pour-over

• Sustainably grown and directly sourced from Vietnam

Our journey to organic started with a simple question: how can we make coffee that’s good for people and the planet? Over the past seven years, we’ve worked side by side with smallholder farmers in Vietnam’s Central Highlands to rebuild soil health, move away from synthetic pesticides, and protect the land for future generations. Guided by founder Debbie Wei Mullin’s passion for sustainable development, our community came together to make organic coffee possible for the first time in Vietnam. Today, those efforts have paid off, and our farms are now USDA Certified Organic, producing coffee that’s bold, smooth, and truly sustainable from crop to cup. The result is thriving farms, healthier farmers, and coffee that’s just as good as the impact it makes.