The product is ideal for soooo many reasons. First, and possibly foremost, it's easy and convenient because all you need is hot water! So it's easy to travel with or have in my office when I need it and without having to make an entire pot of coffee that will just get dumped at the end of the day. Second, the quality is fabulous - like, I almost don't even think about going to get specialty coffee at local coffee shops anymore because I can make it myself!